ByteDance might be gearing up to enter the virtual reality (VR) market

• ByteDance is reportedly investing “hundreds of millions of dollars” in VR-related content.
• The company has posted over 40 job listings for Pico, the Chinese VR headset maker.
• Head of consumer sales listing could indicate Pico is looking to establish a presence in the US.

ByteDance, the parent firm of TikTok, is planning to join the virtual reality (VR) industry. According to a Protocol report, ByteDance plans to invest “hundreds of millions of dollars” in VR-related content; according to a source familiar to the issue. Over 40 job posts for Pico, the Chinese VR headset maker acquired by ByteDance last year, have appeared. Pico Studios’ west coast operations in California and Washington have the majority of employment positions; which range from a head of VR game strategy to a game operation manager.

Read More: Apple AR/VR headset not coming at WWDC

According to Protocol, Pico’s head of consumer sales listing could indicate; that the company is looking to develop a foothold in the United States. According to the job description, candidates will be “responsible for the sales; and marketing of Pico’s total product in the US consumer market.” Pico has a long way to go, but ByteDance has the resources to help it compete with the handful of popular headsets available; in the United States from Meta, HTC, Valve, and PlayStation. Pico’s flagship all-in-one headset, the Pico Neo 3 Link; was released in Europe in May and costs €449 (roughly $472 USD).

Read More: Metaverse gets touch of reality at CES