Facebook and Instagram will not take a part of artists’ earnings until 2024

• Until 2024, creators on Facebook and Instagram will not be required to share a portion of their earnings with the platforms.
• Creators generate money on the platforms through fan memberships, paid events, badges, and other methods.
• Meta originally stated that income sharing would be delayed until 2023.

Facebook and Instagram producers with subscribers on other platforms will be able to provide those followers access to subscriber-only groups via a new function.

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More creators will be eligible for monetization initiatives like as cash bonuses for generating successful Reels, the company’s short-form TikTok replica, according to Zuckerberg. More individuals will be able to join the Reels bonus programme on Facebook shortly, and artists will be able to monetise Instagram films that are cross-posted to Facebook.

All qualifying authors will be able to use Stars, Facebook’s tipping system, according to Zuckerberg. (There is a fee imposed by Facebook when fans buy Stars: artists earn a cent for each Star they receive, but fans often pay more.)

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Other features that are being tested or enhanced are also mentioned in the post. Instagram is piloting a creative marketplace, according to Zuckerberg, where content producers and companies searching for collaborations may connect.

(TikTok offers a similar feature.) The platform’s NFT deployment is also expanding outside of the United States, with the functionality coming to Facebook “soon” – starting with a small number of US users.