Twitter competes TikTok with vertical videos

• Twitter has revealed in a brand-new blog post that it will enhance the “immersiveness” of its video player.
• Tapping a video will make it full screen and allow you to scroll through it to view more.
• Twitter is also developing the coveted tweet edit button.

Over time, practically every other social app has been inspired by TikTok’s dominance of the social media market.

Reels were introduced by Instagram and Facebook, Shorts were introduced on YouTube’s platform, and now Twitter is joining the game with its own vertical video style.

The social media behemoth has revealed in a brand-new blog post that it will enhance the “immersiveness” of its video player.

Similar to TikTok or Instagram Reels, tapping a video will now make it full screen and allow you to scroll through it to view more.

The Explore page on Twitter will also get a video carousel that displays “some of the most popular videos being shared on Twitter.” This should increase everyone’s access to these vertical videos.

The blog post states that videos on the Explore tab are “already available to individuals in select countries” for Android and iOS users and that vertical videos will begin to appear in the Twitter app for iOS in the coming days.

As a result, Pakistan should also be able to purchase it this month.

For Instagram and YouTube, Reels and YouTube Shorts have been fairly successful, but it’s unclear how Twitter will fare.

Twitter has never prioritized text-based submissions, in contrast to its competitors, thus it is uncertain how vertical videos would do on the bird app.

In related news, Twitter is finally developing the coveted tweet edit button. The bad news is that it will initially only be accessible to Twitter Blue subscribers who have paid for it.

There isn’t yet confirmation that it will eventually be accessible to everyone, although that possibility exists.

Many users should benefit from the feature as it should prevent embarrassing typos and other errors in tweets. We’ll update you when new Twitter features become available.

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