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Priyanka Chopra Faces Cybersecurity Challenge with Deepfake Video

Priyanka Chopra Faces Cybersecurity Challenge with Deepfake Video

Priyanka Chopra Faces Cybersecurity Challenge with Deepfake Video

Priyanka Chopra Faces Cybersecurity Challenge with Deepfake Video

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  • Deepfake of Priyanka Chopra Jonas promotes fake brand and investment scheme.
  • Celebrities’ digital footprints vulnerable to AI manipulation and scams.
  • Need for stronger cybersecurity and public awareness about deepfakes.
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Bollywood actresses are increasingly becoming victims of deepfake videos, with the latest target being global star Priyanka Chopra Jonas.

The deepfake video, which has gone viral online, showcases a fabricated endorsement for a brand, alongside manipulated audio to mimic Priyanka’s voice.

The video appears to have taken snippets from an interview podcast hosted by YouTuber Ranveer ‘Beer Biceps’ Allahbadia, raising concerns about the vulnerability of celebrities’ digital footprints. The deepfake not only featured a synthetic voice resembling Priyanka’s but also displayed an image of her seemingly endorsing a brand while disclosing a fabricated annual income of 10,000 Lakh.

Other Bollywood actresses who have fallen prey to similar AI-generated content include Rashmika Mandanna, Kajol, and Alia Bhatt. This alarming trend raises questions about the ethical use of technology and the potential for misinformation and financial scams.

In the manipulated video, the fabricated voice promotes an investment project led by Priyanka’s supposed friend, Ruchi Bhalla. The instructions encourage viewers to subscribe to a Telegram channel and claim they can earn up to Rs. 300,000 per week by following Ruchi Bhalla’s guidance. The video also urges viewers to mention Priyanka’s name for “individual conditions.”

While the deepfake video of Priyanka Chopra Jonas is still accessible, the Instagram handle that initially shared the content has been deleted, adding an extra layer of mystery to the origin of these malicious creations.

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This incident highlights the urgent need for enhanced cybersecurity measures and public awareness regarding deepfake technology’s potential misuse. As technology crimes targeting celebrities continue to evolve, the entertainment industry faces the challenge of safeguarding its stars against digital manipulation and fraudulent activities.

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