TikTok returns as official entertainment partner for PSL 8

DUBAI: After a hugely successful HBL PSL 7, having achieved more than 2.5 billion views, TikTok has returned for another year as the official entertainment partner for HBL PSL 8, a statement said.

The world’s most loved entertainment platform has partnered with the world’s most sought-after T20 league to bring the cricket community in Pakistan together again to engage with the tournament and their favourite cricketers like never before, it added.

During the HBL PSL 8 that will be staged in Multan, Karachi, Rawalpindi and Lahore, the TikTok community will get the opportunity to engage with and generate content on the platform that now has more than one billion people across the globe.The month-long 34-match cricket festival will begin at the picturesque Multan Cricket Stadium on Monday, February 13 and end at the iconic Gaddafi Stadium, Lahore, with the final on March19, 2023. The two-season long partnership between the PCB and TikTok has allowed fans to celebrate the tournament’s unforgettable moments together on the platform.

With everything from pre-and post-match content and highlights, to cricket-related challenges, TikTok has become a home for the spirit and passion of the HBL PSL fan base that has been an integral reason for the league’s success and growth over the course of the last seven seasons.