Peloton signs deal with Beyoncé to create exclusive fitness content

Online fitness company Peloton has teamed up with American music star Beyoncé for a multiyear agreement to present exclusive content for Peloton’s fitness classes.

Knowles is a renowned artist to work out among Peloton’s 3.6 million members.

As per the agreement, the signer will create several “themed workout experiences” exclusive to Peloton members.

“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Knowles said in a press release.

“Peloton and I both believe that the power of music can help uplift, motivate, and inspire those on their fitness journeys.”

The Press release mentions that Knowles will also help design “various forms of class curation” and the content will be available to members via the company’s app and branded exercise equipment.

Peloton is a popular at-home fitness industry that works on personal motivation and fitness training. Trainers interact with members through touchscreens attached to their specially designed exercise bikes, treadmills, and mirrors.

“I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” Knowles said of the initiative.

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