TikTok alcohol post banned for ‘actually get you drunk’ claims

• Rosie’s advertisement for Whisp hard seltzer alcoholic beverages was banned.
• Viewers claimed that the advertisement promoted excessive drinking.
• The advertisement was removed from TikTok.

The young influencer who claimed that a can of alcohol has “only 63 calories a can” and “actually get you drunk” in a TikTok post has been banned.

Rosie Breen’s advertisement for Whisp hard seltzer alcoholic beverages in February was titled “3 reasons I drink Whisp Alcohol” and showed her dancing while holding a can in each hand while pointing to add captions that read, “I’m [sic] on my weight loss journey & they’re only 63 calories a can,” and “They actually get you drunk.”

A viewer claimed that the advertisement was inappropriate since it promoted excessive drinking and that the calorie claim for alcoholic beverages was illegal.

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The Advertising Standards Authority (ASA) looked into whether the advertisement violated advertising laws by showing a person who appeared to be under 25 years old.

She publicly apologized and claimed the message was a reflection of her view of the beverage. She stated she was pleased to have it taken down and would make sure that any future content adhered to the rules.