‘H&M is selling his merch without approval’ says Justin Bieber

• On Monday, the musician, 28, criticized the merchant on his Instagram Stories
• For reportedly selling a line of merchandise bearing his name and image without getting his permission.
• Fans shared images of other items from the collection on Twitter.

Over an empty orange screen, Bieber wrote, “I didn’t approve [sic] any of the merchandise collection that they placed up at H&M. All without my permission and approval.” “SMH, IF I WERE YOU, I WOULDN’T BUY IT.”

“The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT,” the “Baby” crooner continued.

Fans shared images of other items from the collection on Twitter, such as sweatshirts that read “World Tour” and a phone case that had the lyrics to his song “Ghost,” despite the fact that only one item from the collection appears to still be available for purchase on H&M’s US website — a canvas tote bag ($15) printed with photos of Bieber.

Following Bieber’s social media outburst, some of his 270 million fans rushed the H&M Instagram account, pleading with the retailer to take down the purportedly unauthorized item.

On the company’s most recent post, one user wrote, “Why you selling Justin’s stuff w/o his knowledge… that’s sketchy,” and another added, “Shame on you.”

Without Justin’s consent, using his name and brand? I hope he and his team file a lawsuit against you guys! A third supporter spoke out.

A spokeswoman for the business informed  in a statement that “H&M followed proper approval procedures, as with all other licenced products and partnerships.”

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