Facebook unveils new policies for COVID-19 ads

Amna QuddusiWeb Editor

19th Dec, 2020. 03:12 pm
Facebook Revises COVID-19 Ads Policy

Facebook has recently revised its advertising policy stating that it will now run the COVID-19 vaccine commercials before they take the market for commercial gain.

According to the reports, Facebook recently said that it would begin deleting conspiracy theories regarding the COVID-19 vaccine. The list includes all advertising relating to medical face masks, hand sanitizers, and test kits for COVID-19.

Facebook will run ads as long as it contains information regarding the prevention of virus. However, misinformation will not be permitted.

Facebook releases the statement saying, “Given the recent approval of COVID-19 vaccines, we want people to be able to safely promote information about these vaccines on Facebook. We will now allow ads that highlight the ability of a COVID-19 vaccine to prevent someone from contracting the virus, as well as ads promoting ways to safely access a COVID-19 vaccine.”

“We’ll continue to prohibit content that tries to exploit the pandemic for commercial gain. And ads or organic posts that promote the sale of a COVID-19 vaccine, such as attempts to sell COVID-19 vaccine kits or expedited access to the vaccine, will be rejected. We will also reject ads that claim the vaccine is a cure for the virus.”

The changes will be in practice from now on but the technical teams need proper training in this regard.


 

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