World Music Day: Spotify celebrates K-Pop in Pakistan

• The K-Pop fan base is the most devoted to the musicians it supports in Pakistan’s music scene history.
• K-Pop surpasses all expectations in this country. 
• The website celebrates the talent behind the tracks and the fans at the forefront of K-Pop.

The K-Pop fan base is the most devoted to the musicians it supports in Pakistan’s music scene history. We’ve witnessed everything, from fans celebrating the birthdays of their favorite performers to social media trends surrounding the release of new albums.

K-Pop surpasses all expectations in a nation where many would suggest that foreign language music could find it difficult to establish traction.

It all began with BTS, the revolutionary seven-member Korean youth group that gained notoriety in 2013 with the publication of their debut albums “2 Cool 4 Skool” and “O! RUL8,2,” the first extended play by the idol group, and quickly made inroads into the Pakistani market.

Their popularity has reached previously unheard-of heights, and it doesn’t appear to be declining anytime soon as long as their music remains at the top of the charts.

Read more: Spotify celebrates K-Pop on World Music Day in Pakistan

Gen Z, the group comprising those between the ages of 18 and 24, is the category that streams K-Pop the most avidly, accounting for more than 50% of the genre’s overall streams in the country, according to data provided by Spotify between March 2021 and March 2022.

Dedicated fan communities in the form of social media groups that go above and above for the artists they hold dearly demonstrate the passion for K-Pop and BTS in particular.

With more than 16,000 followers as of June 2021, the BTS Pakistan Official page is one of the largest and most well-known communities of BTS fans in Pakistan.

I first learned about K-Pop in 2014 thanks to a buddy who exposed me to some fantastic music. I was very intrigued by the distinct sense of style and atmosphere as well as the coordinated dance moves. But in 2015, amid the “I Need You” era, I formally joined the Army, said Hajra Gilani.

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Hajra, who is a student in South Korea, is the head administrator and the originator of the BTS Pakistan Official Fan Club.

Them will also be happy to learn that Spotify has developed a website devoted to everything K-Pop, bringing fans closer to the music they love and the musicians who make it.

GO K-POP! Track will serve as a hub for all of Spotify’s K-Pop news, as well as exclusive artist interviews, happenings in the business, up-and-coming trends, and more for anybody from the K-Pop inquisitive to true K-Pop Stans.

K-Pop ON! Track, which was carefully curated to enhance the streaming experience, is jam-packed with material that will immerse fans more in the K-Pop world.

The website celebrates the talent behind the tracks and the fans at the forefront of K-Pop, from decoding the complex world of Kpop terminology to step-by-step tutorials on making a Spotify Blend playlist with BTS, from a series dedicated to who ‘We Stan’ (kicking off with NCT127) to sit-downs with Spotify’s K-Pop music experts.

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