Deepika Padukone to begin her lifestyle venture rooted in India
Bollywood’s acclaimed actress Deepika Padukone, who possesses more than 100 million followers across social media handles, is all set to launch her lifestyle brand rooted in India.
Deepika Padukone, whose brand will aim for a global appeal, will launch the first category backed by science and will focus on skincare and beauty.
Speaking about her venture, the Padmaavat star said in a statement, “India, I believe, has always been positioned uniquely.”
“While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” she added.
The brand is likely to roll out in 2022. However, its name hasn’t been revealed yet.
Deepika Padukone is an internationally known star who stepped into Hollywood in 2017 with the film XXX: The Return of Xander Cage, co-starring Vin Diesel.
Deepika made her Bollywood debut with Shah Rukh Khan-starrer Om Shanti Om. She went to act in several films including Cocktail, Piku, and Bajirao Mastani.
The actress is also an entrepreneur and was named as one of Time’s 100 Most Influential People in the World in 2018.
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