Tecno, Infinix Surge Past Vivo in Global Smartphone Sales

Transsion, which includes Tecno, Infinix, and Itel, has made its debut in the Top 5 rankings, surpassing Vivo. This accomplishment is partially attributed to Transsion’s expansion into the mid-to-high-end market. Notably, there was a significant 71.9% increase in production when comparing the figures for Q1 and Q2.

In the meantime, Vivo, which encompasses Vivo and iQOO, slipped to the sixth position, achieving a relatively modest yet positive growth of 15%. They totaled 23 million units, still trailing behind Transsion’s 25.1 million units.

Different companies have experienced varying levels of impact in the smartphone market. Despite a 12.4% decline from Q1, Samsung has maintained its leading position by manufacturing 53.9 million units, which accounts for just under 20% of the market share.

The upcoming launch of the new Galaxy Z foldables in Q3 is expected to have an impact on the market, although the lackluster sales of the Galaxy S23 series might limit the boost.

Apple typically faces its weakest quarter, Q2, just before the major iPhone launch. This leads many consumers to delay their purchases in anticipation of the new model or discounted older versions.

However, Apple’s prospects for success in Q3 are uncertain due to production challenges with the new generation iPhone. According to TrendForce, if the iPhone 15 series exceeds expectations, Apple could potentially surpass Samsung and secure the top spot in the market.