The central bank said the initiative aims to reduce dependence on cash-based dealings during the peak Eid-ul-Adha trading season, when cattle markets witness massive commercial activity and the majority of transactions are traditionally conducted in cash.
SBP emphasized that the growing use of digital payment systems will help improve financial transparency, reduce risks associated with carrying cash, and strengthen the country’s digital financial ecosystem.
This year, the campaign has been significantly expanded, with the number of participating cattle markets increased from 54 in the previous year to 96 in 2026. The SBP noted that this expansion reflects rising acceptance of digital financial services and continued efforts to promote financial inclusion across seasonal trading hubs.
Under the campaign, 22 partner banks will establish dedicated facilitation camps and service kiosks at designated cattle markets nationwide. These camps will assist buyers, sellers, livestock traders, transporters, and service providers in opening bank accounts, activating mobile banking services, and adopting QR code-based payment systems for seamless transactions.
To further support increased financial activity during the Eid period, the SBP has also temporarily relaxed transaction and account balance limits from May 14 to June 5, 2026. The central bank said this measure has been introduced to ensure smooth operations and uninterrupted digital banking services during the high-demand trading season.
In addition, mobile banking vans, ATMs, and cash deposit machines will be deployed at and around major cattle markets to improve accessibility to banking services, particularly in areas with high footfall and limited financial infrastructure.
The State Bank urged the public to actively use mobile banking applications and the Raast instant payment system, highlighting that digital payments not only enhance convenience but also reduce security risks associated with carrying large amounts of cash, while ensuring faster, safer, and more efficient financial transactions during Eid-ul-Adha trading activities.
