Streaming giant YouTube appears to have taken an aim at TikTok as it has now started testing a way to record multi-segment videos that run up to 15 seconds length.
The 15-second video format, made popular by TikTok, is now being increasingly tried by other social media platforms as well.
YouTube announced its intention to give the 15-second video format, which may be called ‘Shorts’.
The experiments have started on mobile — both Android and iOS — with a small group of people.
YouTube hasn’t revealed further details about whether they would bring more features related to the short-form videos in the form of filters, effects, music, AR, or buttons to change the video speed.
YouTube has confirmed that the 15-second videos experiment is not a part of the Stories section and with that being said, there is still confusion on how will the short videos be discoverable within the YouTube app.