Meta introduces ad-free subscription options for European users similar to X’s premium offerings.
Users can still opt for an ad-supported experience on both platforms.
Meta emphasizes its commitment to GDPR and DMA compliance to protect user data.
Meta is launching improved data control choices for European users, enabling them to select ad-free experiences on Facebook and Instagram by paying a monthly subscription fee, akin to X’s (formerly Twitter’s) recently revealed premium offerings.
Facebook and Instagram users in the EU, EEA, and Switzerland can opt for a subscription at €9.99 monthly on the web or €12.99 monthly on iOS and Android, granting them an ad-free experience on both social platforms.
Until March 1, 2024, these fees cover all of a user’s Facebook and Instagram accounts. Afterward, additional linked accounts seeking an ad-free experience will incur an extra €6 per month on the web and €8 per month on iOS and Android. Users who want ads can still opt for that experience on both platforms.
Meta’s statement regarding its new ad-free offerings is as follows:
“The option for people to purchase a subscription for no ads balances the requirements of European regulators while giving users a choice and allowing Meta to continue serving all people in the EU, EEA, and Switzerland.”
In its press release, Meta underscores its commitment to protecting user data and adhering to the European Union’s General Data Protection Regulation (GDPR) and Digital Markets Act (DMA). The DMA, which was enacted in May, designates Facebook as a gatekeeper and categorizes it as a major digital platform providing critical social network services.
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Consequently, Meta is obliged to comply with the regulations, including their stipulations and prohibitions, by March 6, 2024. One of the DMA’s limitations is the prohibition of consolidating data collected from two separate services within the same company and tracking users beyond the core service of their platform.