The European Union on Tuesday rejected Apple’s claim that EU regulations were responsible for the delayed launch of its new AI powered Siri assistant in Europe.
EU officials said the decision to delay the feature was made by Apple alone. Apple introduced its latest artificial intelligence upgrades during its annual event. The company announced a more advanced version of Siri that can communicate more naturally, access information from different apps, and complete tasks more efficiently.
However, Apple said it could not launch the new Siri features in European countries because of the Digital Markets Act (DMA). The law aims to increase competition in the digital market and give users more choices.
Apple publishes a full-page press release blaming the EU for the delayed Siri AI launch in the region,
while China got one footnote treatment for the similar delayed Siri AI launch pic.twitter.com/5HFfvW0Y0R
— Jane Manchun Wong (@wongmjane) June 8, 2026
EU digital affairs spokesman Thomas Regnier disagreed with Apple explanation. He said the DMA does not stop companies from introducing new products in Europe. According to him, Apple is fully responsible for its decision not to release Siri AI in the region.
EU requires large technology companies to make their system work with competing services and products. These rules are designed to create a fair market and prevent companies from limiting user options.
Regnier said Apple failed to develop solutions that met the EU’s requirements for privacy, security, and interoperability. He added that the company requested an exception from these rules, but the European Commission did not approve it.
According to EU officials, granting an exception would have given Apple’s Siri an unfair advantage over competing AI assistants. As a result, other AI services would have fewer opportunities to be selected by iPhone users.
This is not the first disagreement between Apple and the European Union. In recent years, Apple has criticized the Digital Markets Act and has previously linked delays in some product features to EU regulations.
