Federal Minister for Science and Technology Chaudhry Fawad Hussain has said that the government is all set to launch the country’s first over-the-top (OTT) TV, the Pakistan version of Netflix.
Taking to his official Twitter handle, he wrote: “The Science and Technology Ministry are all set to launch Pakistan’s first OTT Tv (Pak version of #Netflix).”
Federal Minister added that the technology part is complete and have asked Pakistan Electronic Media Regulatory Authority (PEMRA) to prepare a guideline on content and we will be all set to launch in PPP mode. He added tha, “It will be just another humble contribution.”
It is pertinent to mention here that Prime Minister Imran Khan and his team has been striving to promote technology in the country.
We at @MinistryofST are all set to launch Pakistan’s first OTT Tv (Pak version of #Netflix) Technology part is complete have asked PEMRA to prepare a guideline on content and we will be all set to launch in PPP mode, it ll be just another humble contribution..
— Ch Fawad Hussain (@fawadchaudhry) October 23, 2020
As part of the initiative, the PM also launched Tele School Television Channel with an aim to impart education to children at their doorsteps, especially during the lockdown situation.
What is OTT?
Over the Top service (OTT) is a broad term and could be used to describe a number of ‘over the top’ and free services. However, in the lingo of media and content, OTT usually refers to content-platforms that provide film and video content over the high-speed Internet.
This nature of service is also sometimes referred to as Video on Demand or VoD. Netflix, Hulu, Amazon Prime, Apple TV are some examples of international OTT platforms.
OTT platforms are extremely popular across the world. They are considered to be an excellent means of universal content distribution as they transcend well beyond the traditional, cultural, and geographical borders and limitations, and given the nature of the Internet, even the local content-regulation policies.
OTT platforms generate revenue mainly from subscription, which is considered to be the ‘gold standard’ with regards to the content monetization standards.