Chinese smartphone brand realme was recognized in August 2018. Since its early days, the company has broken so many records. Now, a little over two years from its beginning, realme has become the world’s fastest brand to hit 50 million shipments in Q3 2020. Most interestingly, realme achieved this achievement in this pandemic period.
According to research firm realme grew an enormous 132% Quarter on Quarter and 45% Year on Year in the third quarter of 2020. Not only that, the brand also hit 50 million shipments in the same period.
Similarly, the global smartphone market grew by 32% Quarter on Quarter in Q3 2020, however, it declined by 4% Year on Year. Also, top OEMs like Huawei, Apple, OPPO, vivo, and LG registered Year on Year declines in the same quarter. However, as mentioned above, realme exceeded expectations despite global economic slowdown due to the pandemic.
In the coming quarters, realme is expected to double down on its 1+4+N strategy by releasing a wide variety of connected products. Realme’s strategy is already doing well in Asia gaining a 12% market share in Q3 2020.