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Elon Musk leads billionaire donors backing Republican candidates Pakistan leads global YouTube race with 560 million daily views Security forces kill 17 militants and foil blockade in twin Balochistan operations says ISPR US midterm polling faces technical and weather-related disruptions No relaxation on 2D barcode enforcement, warns Health Minister Mustafa Kamal Trump privately fears Democrats could take control of Congress, report says Jennie makes animated film debut with award-nominated Netflix track 33 countries issue emergency stockpiling guidelines for citizens Pakistan to hold Rs1500 prize bond draw in Hyderabad on Nov 16 Two policemen martyred in attack on anti-polio campaign in KP Jerry Fort's final wish to play GTA 6 ends in heartbreak Karoline Leavitt calls upcoming US midterms “most important” in American history Maryam Nawaz unveils 127 Attock projects, challenges Chaudhry Salik over corruption claims PM Shehbaz Sharif calls high-level meeting to review situation in KP US consortium proposes $4.4 billion LNG project in Pakistan Elon Musk leads billionaire donors backing Republican candidates Pakistan leads global YouTube race with 560 million daily views Security forces kill 17 militants and foil blockade in twin Balochistan operations says ISPR US midterm polling faces technical and weather-related disruptions No relaxation on 2D barcode enforcement, warns Health Minister Mustafa Kamal Trump privately fears Democrats could take control of Congress, report says Jennie makes animated film debut with award-nominated Netflix track 33 countries issue emergency stockpiling guidelines for citizens Pakistan to hold Rs1500 prize bond draw in Hyderabad on Nov 16 Two policemen martyred in attack on anti-polio campaign in KP Jerry Fort's final wish to play GTA 6 ends in heartbreak Karoline Leavitt calls upcoming US midterms “most important” in American history Maryam Nawaz unveils 127 Attock projects, challenges Chaudhry Salik over corruption claims PM Shehbaz Sharif calls high-level meeting to review situation in KP US consortium proposes $4.4 billion LNG project in Pakistan

Drive Green: Bridgestone develops tire with 70% recycled components

Building on the proven durability of its M870 tire widely used in demanding urban fleet operations.

A tire made from 70% recycled materials is steering the future of commercial transport toward sustainability without sacrificing performance.

In a decisive move toward cleaner mobility, Bridgestone has launched a next-generation commercial tire built with 70% recycled and renewable materials, aiming to help fleet operators cut environmental impact while maintaining the durability required for demanding urban operations.

Building on the proven durability of its M870 tire widely used in demanding urban fleet operations the company’s latest demonstration model blends sustainability with reliability.

Designed to handle high-stress environments such as city waste collection routes, the tire is engineered to maintain strength and wear resistance while significantly reducing its environmental footprint.

The innovation lies in its material composition. The tire incorporates a mix of recycled and responsibly sourced inputs, including synthetic rubber derived from butadiene, halo butyl rubber, recovered carbon black, and sustainably sourced natural rubber.

Together, these components create a more circular product lifecycle, reducing dependence on virgin materials.

To validate its real-world performance, the tires are being deployed this month in field trials on waste collection trucks one of the toughest testing grounds for commercial tires.

This hands-on evaluation is expected to demonstrate whether eco-friendly materials can match the durability standards required by heavy-duty fleets.

Further reinforcing its sustainability credentials, the tire has achieved ISCC PLUS certification, a globally recognized benchmark that verifies the traceability and responsible sourcing of materials throughout the supply chain.

Industry analysts see this development as a practical step forward rather than a distant concept one that could accelerate adoption of greener technologies in the commercial transport sector without disrupting current operations.

As pressure mounts to decarbonize mobility, Bridgestone’s latest innovation signals a future where sustainability isn’t a trade-off but a standard rolling forward on every mile of the journey.

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