Hailey Bieber reflected on a deeply personal and emotional milestone as she celebrated a major anniversary in her career journey.
On Monday, June 15, the wife of pop star Justin Bieber marked the fourth anniversary of her skincare and beauty brand with a heartfelt message shared on her Instagram Stories.
The businesswoman expressed gratitude and excitement as she looked back on the journey of her brand Rhode, which has grown into one of the most talked-about names in the beauty industry.
“Can't believe we launched @rhode 4 years ago,” she wrote. “Starting this company changed my life in so many amazing ways.”
She further added, “I love what we've built and are building more than I could ever express. Have learned so much, excited to keep building. Thank you for being on the journey! rhode 4 ever.”
Launched in 2022, Rhode has quickly evolved into a global beauty label and was later acquired by e.l.f. Beauty in a landmark one billion dollar deal, marking a significant achievement in Hailey’s entrepreneurial journey.
Despite the acquisition, Hailey continues to play an active role in the brand as its chief creative officer and head of innovation, maintaining her creative vision and leadership.
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Beyond her business success, the 29-year-old is also a well-known model and mother of one, balancing her personal and professional life.
Hailey originally built her career in the fashion industry as a runway and print model before expanding into entrepreneurship, where she has established herself as one of the most influential young figures in the beauty and fashion world.
